With worldwide annual spend on digital advertising surpassing $325 billion, it’s no surprise that differentia ache's to online marketing are becoming available. One of these new approaches is performance or digital performance marketing. Keep reading to learn all about performance marketing.
From how it works toit compares to digital marketing. Plus, get insight into the benefits and risks of performance marketing and how it can affect your company’s long-term success and profitability. Performance marketing is an approach to digital Marketing or advertising where businesses only pay when a specific result occurs. This result could be a new lead, sale, or other outcome agreed upon by the advertiser and business. Performance marketing involves channels such as affiliate marketing, online advertising.
he research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC Market Scape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared.
